3/9/2024 0 Comments Kopp flavor forecast![]() The Try Guys talked about not wanting to rush into any statement because of the real people involved, including the family at the center of the scandal. They also stressed in the video that they would be sharing more as they were able, they didn't want to sweep anything under the rug, and that Ned was suspended immediately until he was officially removed on September 16. to make sure they were taking the right steps and doing everything on the up-and-up. It wrapped up with a reminder that the internet can be a harsher environment for women than men, and a request to consider that before engaging in any speculation or commentaryįans of The Try Guys, or people just swept up in the story, learned from the video that the other founding members had no idea anything was amiss until Labor Day weekend, that they took immediate action and spent 3 weeks consulting with lawyers, HR, PR, etc.It acknowledged all the news and messages that viewers might have seen instead of shying away from it (they also didn't discourage conversation on their own subreddit at any time).It made it clear that the situation was treated with zero tolerance.It explained why, despite rumors starting to swirl, they had to wait to release something (because lawyers had to get involved).It lays out the exact sequence of events - What The Try Guys knew, when they knew it, when they started to take action, and what that action entailed.The three other members - Zach, Eugene, and Keith - made a 5-minute video that they released on October 3 explaining what happened. ![]() While there were photos circulating of the possible cheating itself, screenshots of edited photos, and plenty of theories, most of what we learned came from The Try Guys themselves. We later found out that Ned was released from The Try Guys on September 16, and that news of this cheating originally made it to the rest of the team on Labor Day weekend. For a full rundown of what happened, check out this great Twitter thread by of Ned being edited out in videos - the wall pattern changes in the backgroundĪs soon as speculation hit a fever pitch, statements started coming out - first from The Try Guys account on September 27, then statements from Ned and his wife Ariel acknowledging the rumors and confirming suspicions. News started to bubble up on Reddit that Ned was being edited out of newer videos, leading people to wonder what could be happening behind the scenes. ![]() Here's the big news - Ned Fulmer, one of The Try Guys, was caught in a cheating scandal that involved a coworker (and, presumably, a person who would report to him). Their YouTube videos range from cooking content, ranking restaurants, DIY shows, and other things that are fun to try, either once or several times over. In 2018, the guys went solo and started their own independent studio. If you were a fan of Buzzfeed during their golden years, there's a good chance you also hopped aboard The Try Guys fandom. Both have quite a bit of a backstory, which I'll share in abridged versions below, but in a nutshell, I will be talking about what to do and what NOT to do when a controversy arises. This was an interesting week for brand responses.īecause of the work I do, I pay close attention to controversies in the media.ĭepending on your age, your taste in YouTube videos, and where you live in the world, you may have heard of one, both, or neither of the stories I'm going to share with you. Answer: They were both recently involved in PR scandals.
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